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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les; Field, Peter - 2007
Persistent link: https://www.econbiz.de/10004895488
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Arab financial markets
Field, Peter (contributor) - 1981
Persistent link: https://www.econbiz.de/10004728075
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Brand immortality : how brands can live long and prosper
Pringle, Hamish; Field, Peter - 2008
Persistent link: https://www.econbiz.de/10004925157
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Advertising works 20 : proving the payback on marketing investment
Snow, Charlie (contributor) - 2011
Persistent link: https://www.econbiz.de/10009420506
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Advertising works 19 : proving the payback on marketing investment
Golding, David (contributor) - 2010
Persistent link: https://www.econbiz.de/10009662320
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NEW PRODUCT DEVELOPMENT BIBLIOGRAPHY / INSTITUTE OF PRACTITIONERS IN ADVERTISING, LONDON
1977
Persistent link: https://www.econbiz.de/10004614091
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New models of marketing effectiveness : from integration to orchestration
Cox, Kate (contributor) - 2011
Persistent link: https://www.econbiz.de/10009283993
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Advertising conditions in Spain
1978
Persistent link: https://www.econbiz.de/10004793261