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Neuere Mikroökonomie und Marketing : eine wissenschaftstheoretisch geleitete Analyse
Bayón, Tomás - 1997
Persistent link: https://www.econbiz.de/10004041977
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Die Beschaffung von Fertigungs-Sondermaschinen aus prinzipal-agenten-theoretischer Sicht : Dokumentatin einer empirischen Studie
Bauer, Hans; Bayón-Eder, Tomás - 1995
Persistent link: https://www.econbiz.de/10004301556
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Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás; Wangenheim, Florian von - 2002
Persistent link: https://www.econbiz.de/10004819138
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The effect of word of mouth on services switching decisions : perceived influence and actual choice
Wangenheim, Florian von; Bayón, Tomás - 2002
Persistent link: https://www.econbiz.de/10004819141
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Der Einfluß von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Involvement : Design und Ergebnisse einer empirischen Studie im privaten Strommarkt
Wangenheim, Florian von; Bayón, Tomás; Weber, Lars - 2001
Persistent link: https://www.econbiz.de/10004663254
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Satisfaction, loyality and word of mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von; Bayón, Tomás - 2001
Persistent link: https://www.econbiz.de/10004663257
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Equity Marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10004663265
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A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás; Wangenheim, Florian von - 2003
Persistent link: https://www.econbiz.de/10004802242
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Direct and moderated effects of customer satisfaction on two dimensions of loyality in a business to business context
Wangenheim, Florian von; Bayón, Tomás - 2001
Persistent link: https://www.econbiz.de/10004752399
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Customer equity and stock performance : approach and first results
Bayón, Tomás; Becker, Jochen - 2004
Persistent link: https://www.econbiz.de/10004505240