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Scientific Recognition and communication behavior in high energy physics
Zaltman, Gerald - 1968
Persistent link: https://www.econbiz.de/10004850491
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Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald; Zaltman, Lindsay H. - 2008
Persistent link: https://www.econbiz.de/10004907623
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Management principles for nonprofit agencies and organizations
Zaltman, Gerald (contributor) - 1979 - 1. print.
Persistent link: https://www.econbiz.de/10004613936
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Marketing, society, and conflict
Levy, Sidney J.; Zaltman, Gerald - 1975
Persistent link: https://www.econbiz.de/10004614405
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Processes and phenomena of social change
Zaltman, Gerald (contributor) - 1973 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004614977
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Innovations and organizations
Zaltman, Gerald; Duncan, Robert; Holbek, Jonny - 1984 - Reprint. ed.
Persistent link: https://www.econbiz.de/10004784351
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Innovations and organizations
Zaltman, Gerald; Duncan, Robert; Holbek, Jonny - 1973
Persistent link: https://www.econbiz.de/10004758701
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R. A.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10004758717
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Consumer behavior : basic findings and management implications
Zaltman, Gerald; Wallendorf, Melanie - 1979 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004763373
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THEORY CONSTRUCTION IN MARKETING : SOME THOUGHTS ON THINKING / GERALD ZALTMAN ; KAREN LEMASTERS ; MICHAEL HEFFRING
Zaltman, Gerald; Lemasters, Karen; Heffring, Michael - 1982
Persistent link: https://www.econbiz.de/10004763840