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Innovation as a socio-politica...
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COCANOUGHTER, A. B.
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LOCANDER, WILLIAM B.
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Maute, Manfred F.
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Marketing research techniques series
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USB Cologne (EcoSocSci)
OLC EcoSci
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Behavioral processes in innovation : the effect of target, influence methods, and communication style on influence effectiveness
Maute, Manfred F.
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1988
Persistent link: https://www.econbiz.de/10004130994
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PROBLEM DEFINITION IN MARKETING / ED. BY : WILLIAM B. LOCANDER AND A. BENTON COCANOUGHTER
LOCANDER, WILLIAM B.
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COCANOUGHTER, A. B.
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1975
Persistent link: https://www.econbiz.de/10004659643
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