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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.; Netemeyer, Richard G.; Haws, Kelly L. - 2011 - 3. ed.
Persistent link: https://www.econbiz.de/10008968634
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Special issue research perspectives on retail pricing
Bearden, William O. (contributor) - In: Journal of retailing 74,3 : Special issue (1998)
Persistent link: https://www.econbiz.de/10004394843
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.; Netemeyer, Richard G.; Mobley, Mary F. - 1993
Persistent link: https://www.econbiz.de/10004148375
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Marketing : principles & perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 1998 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004344058
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Scaling procedures : issues and applications
Netemeyer, Richard G.; Bearden, William O.; Sharma, Subhash - 2003
Persistent link: https://www.econbiz.de/10004720484
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Consumer behavior : empirical research
Whan, C. (contributor); Bearden, William O. (contributor) - 2010
Persistent link: https://www.econbiz.de/10004953884
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Marketing : principles & perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2004 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004779732
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Marketing : principles and perspectives
Bearden, William O. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004858521
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.; Netemeyer, Richard G. - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004053168