Scaling procedures : issues and applications
Year of publication: |
2003
|
---|---|
Authors: | Netemeyer, Richard G. ; Bearden, William O. ; Sharma, Subhash |
Publisher: |
Thousand Oaks [u.a.] : SAGE |
Subject: | Sozialwissenschaften | Skalierung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Unidimensional scaling of social variables : concepts and procedures
Gorden, Raymond L., (1977)
-
Scale development : theory and applications
DeVellis, Robert F., (2012)
-
Multiple scaling : the theory and application of partial order scalogram analysis
Shye, Samuel, (1985)
- More ...
-
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O., (2011)
-
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O., (1993)
-
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O., (2011)
- More ...