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Die Zukunft des Wettbewerbs : einzigartige Werte mit dem Kunden gemeinsam schaffen
Prahalad, Coimbatore K.
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Ramaswamy, Venkat
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2004
Persistent link: https://www.econbiz.de/10004851862
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The future of competition : co-creating unique value with customers
Prahalad, Coimbatore K.
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Ramaswamy, Venkat
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2004
Persistent link: https://www.econbiz.de/10004792174
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