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Chaotics : the business of managing and marketing in the age of turbulence
Kotler, Philip; Caslione, John A. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004937901
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The invisible continent : four strategic imperatives of the new economy
Ōmae, Ken'ichi - 2001 - Rev. ed.
Persistent link: https://www.econbiz.de/10004726342
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Gründung und Führung von Unternehmen in der Ukraine : Tipps für situationsbezogene Unternehmensführung
Kettner, Viktoria - 2009
Persistent link: https://www.econbiz.de/10004930400
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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Marketing-Management : [Hauptbd.]
1982 - 4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004005442
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They are waiting for you : marketing through the prism of expectations
Alekperov, Artur - 2011
Persistent link: https://www.econbiz.de/10009414777
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference
Post, Karen - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009420895
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A glossary of marketing terms : with pedagogical explanations
Uko, John P. - 2011
Persistent link: https://www.econbiz.de/10009495922