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Flipped : how bottom-up co-creation is replacing top-down innovation
Winsor, John - 2010 - Rev. ed.
Persistent link: https://www.econbiz.de/10009005935
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Beyond the brand : why engaging the right customers is essential to winning in business
Winsor, John - 2004
Persistent link: https://www.econbiz.de/10004819953
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Spark : be more innovative through co-creation
Winsor, John - 2006
Persistent link: https://www.econbiz.de/10004861470
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Baked-in : creating products and businesses that market themselves
Bogusky, Alex; Winsor, John - 2009
CREATING PRODUCTS AND BUSINESSES THAT MARKET TWEMiELViS ALEX BOOJ5KY & J OHN A B2 Book AGATE CHICAGO Acknowledgments 7 Part One: Preheat Your Mind 11 Part Two: 28...
Persistent link: https://www.econbiz.de/10004946257