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Understanding "native advertising" from the perspective of communication strategies
Wang, Ye; Li, You - In: Journal of promotion management : JPM 23 (2017) 6, pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
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A conceptual approach on press conference
Olariu, Ioana; Nichifor, Bogdan - In: Studies and scientific researches / Economics edition / … 21 (2015), pp. 120-126
Persistent link: https://www.econbiz.de/10011800210
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Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya; Hudson, Sarah; Jin, Gewen - In: Business horizons 61 (2018) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
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Public relations and advertising theories : concepts and practices
Aydın, Bayram Oğuz (ed.); Șahin, Emine (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011954468
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How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.; Kocher, Bruno; Gould, Stephen J. - In: Psychology & marketing 35 (2018) 10, pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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Konsistenz der Internetwerbung mit der klassischen Werbung
Gierl, Heribert - In: Planung & Analyse : Zeitschrift für Marktforschung und … (2003) 2, pp. 50-55
Persistent link: https://www.econbiz.de/10001756234
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Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
Wischermann, Clemens (ed.) - 2003
Persistent link: https://www.econbiz.de/10001738367
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Integrierte Kommunikation und Relationship Marketing
Bruhn, Manfred - In: Integrierte Kommunikation in Theorie und Praxis : …, (pp. 3-20). 2000
Persistent link: https://www.econbiz.de/10001520944