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Unleashing the power of PR : a contrarian's guide to marketing and communication
Weiner, Mark - 2006 - 1. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10004224442
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Measuring public relations programs
Weiner, Mark - In: The IABC handbook of organizational communication : a …, (pp. 363-376). 2011
Persistent link: https://www.econbiz.de/10009158214
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Auch Issues Management braucht messbare Ziele : Guidelines for setting measurable PR objectives
Anderson, Forrest W.; Rockland, David; Weiner, Mark - In: Strategisches Issues Management : vom erfolgreichen …, (pp. 224-235). 2009
Persistent link: https://www.econbiz.de/10003911270