In the article, referring to experience of airlines, introduction on the railway transport of budgetary passenger transportations is argued. An author, referring to experience of foreign railway companies, explores the prospects of realization in Ukraine of the offered business-model, in fact...

The article is sanctified to determination of role of marketing researches in the system of upgrading of passenger service on a railway transport. The necessity of regular realization of marketing researches is reasonable. Results over of marketing research are brought in relation to the...

The article is devoted to revealing of the factors reducing quality of service of passengers on the Southern railway, by carrying out of marketing researches. The complex of actions for improvement of system of service of consumers of transport services is offered.

В статье обоснована необходимость использования концепции интегрированного маркетинга в системе управления железнодорожным транспортом. Определены основные...