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Defensive marketing strategy by customer complaint management : a theoret. analysis
Fornell, Claes - In: Journal of marketing research : JMR 24 (1987) 4, pp. 337-346
Persistent link: https://www.econbiz.de/10001036476
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The relationship between advertising and product quality over the product life cycle : a contingency theory
Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 64-71
Persistent link: https://www.econbiz.de/10001044060