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~subject:"2007-2012"
~subject:"Agro-industry"
~subject:"Breakfast-cereals"
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Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Ngugi, Isaac K.
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10012180986
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M-Pesa : a renowned disruptive innovation from Kenya
Ngugi, Isaac K.
;
Komo, Lilian W.
- In:
Strategic marketing cases in emerging markets
,
(pp. 117-128)
.
2017
Persistent link: https://www.econbiz.de/10011667549
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3
The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand
Koutra, Christina
;
Thespol, Monlapak
;
Ngugi, Isaac K.
- In:
Inventi impact: retailing & consumer services
(
2017
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10011705433
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