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Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda

Mustak, Mekhail; Salminen, Joni; Plé, Loïc; Wirtz, Jochen - In: Journal of business research : JBR 124 (2021), pp. 389-404

Persistent link: https://www.econbiz.de/10012493900

Service robots and their implications for service delivery

Wirtz, Jochen; Kunz, Werner H.; Paluch, Stefanie; … - In: A Research Agenda for Service Marketing, (pp. 23-43). 2024

Persistent link: https://www.econbiz.de/10014517864

AI concierge in the customer journey : what is it and how can it add value to the customer?

Liu, Qing; Vakeel, Khadija Ali; Smith, Nicholas A.; … - In: Journal of service management 35 (2024) 6, pp. 136-158

Persistent link: https://www.econbiz.de/10015208862

How intelligent automation, service robots, and AI will reshape service products and their delivery

Wirtz, Jochen; Pitardi, Valentina - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 289-300

Persistent link: https://www.econbiz.de/10014330947

AI in marketing, consumer research and psychology : a systematic literature review and research agenda

Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10013165434

Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence

Wirtz, Jochen; Hofmeister, Johannes; Chew, Patricia Y. P.; … - In: The service industries journal 43 (2023) 15/16, pp. 1173-1196

Persistent link: https://www.econbiz.de/10014423344

AI concierge in the customer journey: what is it and how can it add value to the customer?

Liu, Qing; Vakeel, Khadija Ali; Smith, Nicholas A.; … - In: Journal of Service Management 35 (2024) 6, pp. 136-158

Purpose An AI concierge is a technologically advanced, intelligent and personalized assistant that is designated to an individual customer, proactively taking care of that customer’s needs throughout the service journey. This article envisions the idea of AI concierges and discusses how to...

Persistent link: https://www.econbiz.de/10015352111