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Absatz
Marketing
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Kerin, Roger A.
2
Mahajan, Vijay
1
Muller, Eitan
1
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Business horizons
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
2
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1
Cannibalism and new product development
Kerin, Roger A.
- In:
Business horizons
21
(
1978
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10002219426
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2
Introduction strategy for new products with positive and negative word-of-mouth
Mahajan, Vijay
;
Muller, Eitan
;
Kerin, Roger A.
- In:
Management science : journal of the Institute for …
30
(
1984
)
12
,
pp. 1389-1404
Persistent link: https://www.econbiz.de/10003600161
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