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Hopf bifurcation in an advertising diffusion model

Feichtinger, Gustav - In: Journal of economic behavior & organization : JEBO 17 (1992) 3, pp. 401-411

Persistent link: https://www.econbiz.de/10001126037

Dynamic advertising and pricing in an oligopoly : a nash equilibrium approach

Dockner, Engelbert J. - In: Journal of economic dynamics & control 10 (1986) 1, pp. 37-39

Persistent link: https://www.econbiz.de/10001027264

Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing

El Ouardighi, Fouad; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 251 (2016) 3, pp. 860-872

Persistent link: https://www.econbiz.de/10011449000

Interaction of pricing, advertising and experience quality : a dynamic analysis

Caulkins, Jonathan P.; Feichtinger, Gustav; Grass, Dieter; … - In: European journal of operational research : EJOR 256 (2017) 3, pp. 877-885

Persistent link: https://www.econbiz.de/10011639250

Modeling the impact of product quality on dynamic pricing and advertising policies

Chenavaz, Régis Y.; Feichtinger, Gustav; Hartl, Richard F. - In: European journal of operational research : EJOR 284 (2020) 3, pp. 990-1001

Persistent link: https://www.econbiz.de/10012238930

The digital economy and advertising diffusion models : Critical mass and the Stalling equilibrium

Feichtinger, Gustav; Grass, Dieter; Hartl, Richard F.; … - In: European journal of operational research : EJOR 318 (2024) 3, pp. 966-978

Persistent link: https://www.econbiz.de/10015048236

Dynamic Optimal Control Models in Advertising : Recent Developments

Feichtinger, Gustav - 2017

This paper presents a review of recent developments that have taken place in the area of dynamic optimal control models in advertising subsequent to the comprehensive survey of the literature by Sethi in 1977. The basic problem underlying these models is that of determining optimal advertising...

Persistent link: https://www.econbiz.de/10012746811