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Creativity and ad theory

Sasser, Sheila L.; Koslow, Scott - In: Advertising theory, (pp. 191-211). 2012

Persistent link: https://www.econbiz.de/10009524176

Desperately seeking advertising creativity : engaging an imaginative "3Ps" research agenda

Sasser, Sheila L.; Koslow, Scott - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 5-19

Persistent link: https://www.econbiz.de/10003807957

Do marketing clients really get the advertising they deserve? : the trade-off between strategy and originality in Australian and New Zealand agencies

O'Connor, Huw; Koslow, Scott; Kilgour, Mark; Sasser, … - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 147-155

Persistent link: https://www.econbiz.de/10011453926

Marketer perceptions of client-agency co-creation : exploring the levels of partnership collaboration

Calderwood, Richard; Koslow, Scott; Sasser, Sheila L. - In: Journal of advertising 50 (2021) 3, pp. 309-319

Persistent link: https://www.econbiz.de/10012607906

Incidence of market typologies and pattern of marketing activity performance in selected African countries

Dadzie, Kofi Q. - In: Journal of global marketing 1 (1988) 3, pp. 87-107

Persistent link: https://www.econbiz.de/10001086742

I love creative advertising : what it is, when to call for it, and how to achieve it

Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8

Persistent link: https://www.econbiz.de/10010520803

Creating passion to engage versus enrage consumer co‐creators with agency co‐conspirators: unleashing creativity

Sasser, Sheila L. - In: Journal of Consumer Marketing 25 (2008) 3, pp. 183-186

Purpose – The purpose of this paper is to provide a perspective on how new interactive media trends affect the creative process in agencies and engage consumers as co‐creators, based on recently published research and observation. Design/methodology/approach – Interviews, participant...

Persistent link: https://www.econbiz.de/10014848658

Special issue on creativity research in advertising

Sasser, Sheila L. (contributor) - 2008

Persistent link: https://www.econbiz.de/10003808064

Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory

Al-Shuaili, Ahmed Hamed; Koslow, Scott; Kilgour, Mark - In: Journal of advertising research 63 (2023) 3, pp. 236-252

Persistent link: https://www.econbiz.de/10014375181

In the beginning was the word: establishing the foundations for creativity research in rhetoric theory

Tevi, Alexander; Koslow, Scott - In: Challenges in an age of dis-engagement, (pp. 155-167). 2017

Persistent link: https://www.econbiz.de/10011688973