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The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers

Zhang, Jing - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 69-80

Persistent link: https://www.econbiz.de/10008665416

The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers

Zhang, Jing - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 63-81

Persistent link: https://www.econbiz.de/10003833477

Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements

Gilal, Naeem Gul; Zhang, Jing; Gilal, Faheem Gul; … - In: The journal of asset management 27 (2020) 2, pp. 160-180

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Understanding the impact of self-concept on the stylistic properties of images

Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520

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Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism

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Nelson, Michelle R. - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 301-308

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Nelson, Michelle R.; Paek, Hye‐Jin - In: International Marketing Review 24 (2007) 1, pp. 64-86

Purpose – This research examines global advertising strategies and tactics in a global media brand for a shared audience across seven countries (Brazil, China, France, India, South Korea, Thailand, and USA). Design/methodology/approach – A content analysis of advertisements in local editions...

Persistent link: https://www.econbiz.de/10014827377

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Introduction to computational advertising research methodology themed issue : editorial

Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 53 (2024) 5, pp. 639-643

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How advergame content influences explicit and implicit brand attitudes : when violence spills over

Waiguny, Martin K. J.; Nelson, Michelle R.; Marko, Bernhard - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 155-169

Persistent link: https://www.econbiz.de/10009778534