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Perceived risk mediates the impact of mood on the effectiveness of health PSAs : Implications for public health marketing

Sar, Sela; Anghelcev, George - In: Journal of Social Marketing 3 (2013) 1, pp. 78-101

Purpose – The aim of the paper is to investigate the impact of pre‐existing audience mood on responses to health public service advertisements (PSAs). The paper also aims to show the practical and theoretical importance of mood as a variable in health communication....

Persistent link: https://www.econbiz.de/10014907066

In the mood for [the right kind of] social marketing communication : How congruity between consumer mood and message framing influences intentions to recycle

Anghelcev, George; Sar, Sela - In: Journal of Social Marketing 4 (2014) 1, pp. 38-57

Purpose – The effectiveness of social marketing communication should depend both on message features and on the psychological characteristics of message recipients. This premise was tested in an experiment focused on why consumers may respond differently to different types of pro-recycling...

Persistent link: https://www.econbiz.de/10014907151

Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge

Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89

Persistent link: https://www.econbiz.de/10012821766

Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation

Sar, Sela; Anghelcev, George - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 421-446

Persistent link: https://www.econbiz.de/10011546518

The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages

Wirtz, John G.; Sar, Sela; Ghuge, Shreyas - In: Health marketing quarterly 32 (2015) 2, pp. 180-196

Persistent link: https://www.econbiz.de/10011304092

Is there a need for speed? : fast animation as context increases product trial intent and self-focus

Duff, Brittany R. L.; Sar, Sela - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 262-284

Persistent link: https://www.econbiz.de/10011342935

The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude

Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299

Persistent link: https://www.econbiz.de/10011405890

The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness

Wen, Jing; Sar, Sela; Anghelcev, George - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 31-43

Persistent link: https://www.econbiz.de/10011745228

Marketing processed organic foods : the impact of promotional message framing (vice vs. virtue advertising) on perceptions of healthfulness

Anghelcev, George; McGroarty, Siobhan; Sar, Sela; … - In: Journal of food products marketing : innovations in … 26 (2020) 6, pp. 401-424

Persistent link: https://www.econbiz.de/10012287137

The ideal advertising professor : a ZMET-based inquiry

Anghelcev, George; Sar, Sela; Moultrie, Jas L.; Naqvi, … - In: Journal of current issues and research in advertising 44 (2023) 2, pp. 169-191

Persistent link: https://www.econbiz.de/10014289759