Similar Search Results

Stress and food choices : examining gender differences and the time horizon framing effect

Kim, DongHee; Jang, Soocheong (Shawn) - In: International journal of hospitality management 67 (2017), pp. 134-142

Persistent link: https://www.econbiz.de/10011785181

Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?

Kim, DongHee; Jang, Soocheong (Shawn) - In: International journal of hospitality management 82 (2019), pp. 5-12

Persistent link: https://www.econbiz.de/10012121356

Advertising expenditure, intangible value and risk : a study of restaurant companies

Hsu, Li-Tzang Jane; Jang, Soocheong (Shawn) - In: International journal of hospitality management 27 (2008) 2, pp. 259-267

Persistent link: https://www.econbiz.de/10003687493

Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion

Jeong, EunHa; Jang, Soocheong (Shawn) - In: International journal of hospitality management 53 (2016), pp. 81-93

Persistent link: https://www.econbiz.de/10011443033

Effective destination advertising : matching effect between advertising language and destination type

Byun, Jaemun; Jang, Soocheong (Shawn); Zara, Andrea - In: Tourism management : research, policies, practice 50 (2015), pp. 31-40

Persistent link: https://www.econbiz.de/10011312674

Revisiting the carry-over effects of advertising in franchise industries

Park, Kwangmin; Jang, Soocheong (Shawn) - In: International journal of contemporary hospitality management 28 (2016) 4, pp. 785-800

Persistent link: https://www.econbiz.de/10011585332

Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food

Shao, Xiaolong; Jeong, EunHa; Jang, Soocheong (Shawn); … - In: International journal of hospitality management 89 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012293740

Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?

Zhang, Xingyi; Jeong, EunHa; Shao, Xiaolong; Jang, … - In: International journal of contemporary hospitality management 35 (2023) 9, pp. 3216-3234

Persistent link: https://www.econbiz.de/10014334291

Revisiting the carry-over effects of advertising in franchise industries

Park, Kwangmin; Jang, SooCheong (Shawn) - In: International Journal of Contemporary Hospitality Management 28 (2016) 4, pp. 785-800

Purpose Despite prior studies, little has been done to understand the advertising carry-over effect. The purpose of this study is to investigate the heterogeneous attributes of the carry-over effect by focusing on the differences between franchise and non-franchise firms....

Persistent link: https://www.econbiz.de/10014763941

The cyclical effect of advertising : Is reducing restaurant advertising appropriate in periods of economic contraction?

Park, Kwangmin; Jang, SooCheong (Shawn) - In: International Journal of Contemporary Hospitality Management 27 (2015) 7, pp. 1386-1408

Purpose – The purpose of this paper is to provide an understanding of the effects of advertising based on economic cycles. To comprehend advertising effects in the restaurant industry from an economic cycle perspective, this study investigated both short- and long-run advertising effects under...

Persistent link: https://www.econbiz.de/10014764098