Companies have attracted viral advertisements in recent years, yet little is known how exactly it works from a consumer behavior point of view. This study contributes to how emotional triggers (e.g. positive emotion, negative emotion, tone) of YouTube viral videos affect attitudes e.g. like,...

This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The effect of advertising, word of mouth, website quality,...

This study aims to identify and analyze, 1. Effect of Welfare Benefits, 2. Effect of Work Experience, 3. Effect of Employee Salaries, 4. Against Employee Performance. Effect of welfare benefits, work experience, and employee salaries on employee performance. The purpose of this study is to...