In today’s competitive world there are innumerable products competing with each other. As a result, it becomes necessary that information regarding features, prices and availability of the product is frequently communicated to the consumers. But besides communicating the information regarding...

A heavily used competitive tactic in the grocery business is the weekly advertising of price reductions in newspaper inserts and store fliers. Store managers commonly believe that advertisements of price reductions and loss leaders help to build store traffic by diverting customers from...

Humor has a universal language. It doesn't need degrees in obscure languages, hardly ever in Clinical Psychology and it is one of the few devices used to make people smile and think at the same time. Humor has been widely used in advertising. However, while humor has attained popularity in...