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Advertising
Einzelhandel
11
Retail trade
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Distribution channel
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Vertriebsweg
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Consumer behaviour
8
Marketingmanagement
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International marketing
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Internationales Marketing
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Konsumentenverhalten
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Globalisierung
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International market entry
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Internationaler Markteintritt
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Marketing
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Multinationales Unternehmen
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Transnational corporation
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Wholesale trade
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Brand management
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Cultural identity
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Export
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Großhandel
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Kulturelle Identität
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Markenführung
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Marketing channels
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Online retailing
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Online-Handel
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Retail internationalization
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USA
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Auslandsinvestition
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Betriebliche Wertschöpfung
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Brand image
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Einzelhandelsbetrieb
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Empirical study
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Andras, Trina Larsen
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Kwak, Hyokjin
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Puzakova, Marina
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Reavey, Brooke
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market : a study from Russia
Puzakova, Marina
;
Kwak, Hyokjin
;
Andras, Trina Larsen
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 727-764
Persistent link: https://www.econbiz.de/10008758526
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2
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
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