Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market : a study from Russia
Marina Puzakova, Hyokjin Kwak and Trina Larsen Andras
| Year of publication: |
2010
|
|---|---|
| Authors: | Puzakova, Marina ; Kwak, Hyokjin ; Andras, Trina Larsen |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 5, p. 727-764
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Herkunftsbezeichnung | Designation of origin | Werbung | Advertising | Russland | Russia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758526