Narrow search
Showing 1 - 3 of 3
Cover Image
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin; Li, Bin; Qi, Zhou - In: Marketing intelligence & planning 41 (2023) 8, pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Cover Image
Not all friends are created equal : the effect of friendship type on performance of shared native ads on social media
He, Yuanqiong; Qi, Zhou; Canfield, Jessica; Hong, Yuan - In: Journal of business research : JBR 183 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015143965
Cover Image
Empathy with influencers? : the impact of the sensory advertising experience on user behavioral responses
Li, Bin; Chen, Shuang; Qi, Zhou - In: Journal of retailing and consumer services 72 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014253485