Similar Search Results

Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands

Karremans, Johan C.; Kacha, Mathieu; Herrmann, Jean-Luc; … - In: Journal of Consumer Marketing 33 (2016) 5, pp. 354-363

Purpose The purpose of the present paper is to examine the effects of overconsumption on consumer evaluations of advertised brands. While the determinants and health consequences of overconsumption have received considerable attention, the authors suggest that there are important marketing and...

Persistent link: https://www.econbiz.de/10014850460

Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands

Karremans, Johan C.; Kacha, Mathieu; Herrmann, Jean-Luc; … - In: The journal of consumer marketing 33 (2016) 5, pp. 354-363

Persistent link: https://www.econbiz.de/10011553747

Congruence and incongruence in thematic advertisement-medium combinations : role of awareness, fluency, and persuasion knowledge

Germelmann, Claas Christian; Herrmann, Jean-Luc; Kacha, … - In: Journal of advertising 49 (2020) 2, pp. 141-164

Persistent link: https://www.econbiz.de/10012260444

Expressions of the past : a practice-based approach of brand longevity visual translation in advertising

Pecot, Fabien; Celhay, Franck; Kacha, Mathieu; Lombard, … - In: Journal of business research : JBR 150 (2022), pp. 121-133

Persistent link: https://www.econbiz.de/10013365605

Step back in time! : a construal level perspective on advertisements using brand longevity cues

Didi Alaoui, Mohamed; Pecot, Fabien; Merchant, Altaf; … - In: Marketing letters : a journal of research in marketing 35 (2024) 3, pp. 503-518

Persistent link: https://www.econbiz.de/10015125495

Comparative advertising : citing or not the leading brand and its price

Dianoux, Christian; Herrmann, Jean-Luc; Zeitoun, Helen - In: The journal of consumer marketing 30 (2013) 4, pp. 345-354

Persistent link: https://www.econbiz.de/10009788904

Development and validation of an emic scale to measure ad-evoked nostalgia in France

Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729

Persistent link: https://www.econbiz.de/10011585286

Commercials as context for other commercials : threat or opportunity?

Poncin, Ingrid; Derbaix, Christian - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 33-49

Persistent link: https://www.econbiz.de/10003892005