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The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah; Wulandari, Nuri; Nasution, Reza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
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Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari; Arnita, Devi; Azzahra, Dwine Fatimah - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 1, pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
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The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari; Arnita, Devi; Aghniadi - In: International journal of internet marketing and … 15 (2021) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
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The role of threat-based awe and construal level in charitable advertising
Septianto, Felix; Nasution, Reza Ashari; Arnita, Devi; … - In: European journal of marketing 56 (2022) 5, pp. 1532-1555
Persistent link: https://www.econbiz.de/10013350975
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The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya; Septianto, Felix; Nasution, Reza Ashari - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
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The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara; Septianto, Felix; Thaichon, Park; … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209490