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Tell me a story : the role of narrative transportation and the C-Suite in B2B advertising

Anaza, Nwamaka A.; Kemp, Elyria; Briggs, Elten; … - In: Industrial marketing management : the international … 89 (2020), pp. 605-618

Persistent link: https://www.econbiz.de/10012291398

Understanding the power of hope and empathy in healthcare marketing

Kemp, Elyria; Bui, My; Krishen, Anjala; Homer, Pamela Miles - In: Journal of Consumer Marketing 34 (2017) 2, pp. 85-95

Purpose The dynamic landscape of healthcare has seen significant changes in marketing by the various types of healthcare providers. This research aims to explore the impact of emotions in healthcare advertising. Design/methodology/approach Two consumer panel experiments investigate the role of...

Persistent link: https://www.econbiz.de/10014850032

Hope across the seas : the role of emotions and risk propensity in medical tourism advertising

Kemp, Elyria; Williams, Kim H.; Porter, McDowell - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 621-640

Persistent link: https://www.econbiz.de/10011547670

Understanding the power of hope and empathy in healthcare marketing

Kemp, Elyria; Bui, M̃y; Krishen, Anjala; Homer, Pamela … - In: The journal of consumer marketing 34 (2017) 2, pp. 85-95

Persistent link: https://www.econbiz.de/10011635238

Promoting consumer well-being : examining emotion regulation strategies in social advertising messages

Kemp, Elyria; Cowart, Kelly; Bui, M̃y - In: Journal of business research : JBR 112 (2020), pp. 200-209

Persistent link: https://www.econbiz.de/10012230577

Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements

Kemp, Elyria; Chapa, Sindy; Kopp, Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150

Persistent link: https://www.econbiz.de/10009770257

Music to the ears : the role of sonic branding in advertising

Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059

Persistent link: https://www.econbiz.de/10015050106