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Data quality measures for computational research : ensuring informed decisions with emerging data sources
Malthouse, Edward C.; Maslowska, Ewa; Strycharz, Joanna; … - In: Journal of advertising 53 (2024) 5, pp. 644-660
Persistent link: https://www.econbiz.de/10015194426
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A primer on using behavioral data for testing theories in advertising research
Liu-Thompkins, Yuping; Malthouse, Edward C. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 213-225
Persistent link: https://www.econbiz.de/10011686526
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Opportunities for and pitfalls of using big data in advertising research
Malthouse, Edward C.; Li, Hairong - In: Journal of advertising : official publication of the … 46 (2017) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10011705748
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From advertising to engagement
Malthouse, Edward C.; Calder, Bobby J. - In: The handbook of communication engagement, (pp. 411-420). 2018
Persistent link: https://www.econbiz.de/10011871822
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An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Malthouse, Edward C.; Hessary, Yasaman Kamyab; Vakeel, … - In: Journal of advertising 48 (2019) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10012201462
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Advancing computational advertising : conceptualization of the field and future directions
Huh, Jisu; Malthouse, Edward C. - In: Journal of advertising 49 (2020) 4, pp. 367-376
Persistent link: https://www.econbiz.de/10012313105
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Challenges and future directions of computational advertising measurement systems
Yun, Joseph T.; Segijn, Claire M.; Pearson, Stewart; … - In: Journal of advertising 49 (2020) 4, pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
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Understanding programmatic TV advertising
Malthouse, Edward C.; Maslowska, Ewa; Franks, Judy U. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 769-784
Persistent link: https://www.econbiz.de/10012492578