Similar Search Results

Efficient large-scale internet media selection optimization for online display advertising

Paulson, Courtney; Luo, Lan; James, Gareth M. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 489-506

Persistent link: https://www.econbiz.de/10011912728

Dynamic allocation of display advertising impressions in dual sales channels

Zhao, Yuxuan; Li, Xiangyong; Luo, Lan - In: Omega : the international journal of management science 131 (2025), pp. 1-22

Persistent link: https://www.econbiz.de/10015406661

Amplifying off-site purchases with on-site retail media advertising

Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346

Persistent link: https://www.econbiz.de/10015159119

Do display ads influence search? : attribution and dynamics in online advertising

Kireyev, Pavel; Pauwels, Koen; Gupta, Sunil - 2013

Persistent link: https://www.econbiz.de/10009712377

How online consumer segments differ in long-term marketing effectiveness

Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284

Persistent link: https://www.econbiz.de/10010470964

Product innovations, advertising spending, and stock returns ; Report No. 06-110

Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: MSI reports : working paper series (2006) 2, pp. 59-79

Persistent link: https://www.econbiz.de/10003346482

Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity

Srinivasan, Shuba; Rutz, Oliver J.; Pauwels, Koen - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 440-453

Persistent link: https://www.econbiz.de/10011563220

Do display ads influence search? Attribution and dynamics in online advertising

Kireyev, Pavel; Pauwels, Koen; Gupta, Sunil - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 475-490

Persistent link: https://www.econbiz.de/10011596853

Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance

Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655

Persistent link: https://www.econbiz.de/10011597014

Advertising's long-term impact on brand price elasticity across brands and categories

Ataman, M. Berk; Pauwels, Koen; Srinivasan, Shuba; … - 2016

Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition. Currently unknown are the boundary conditions for long-term advertising benefits, the route through which advertising effects materialize, and the role of competitive...

Persistent link: https://www.econbiz.de/10011614521