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"Regions" as brands : an empir...
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Advertising
Consumer behaviour
113
Konsumentenverhalten
110
Relationship marketing
44
Beziehungsmarketing
43
Australia
35
Großbritannien
34
Brand management
32
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30
Brand image
25
Markenimage
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Australien
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Theory
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22
Luxusgüter
22
Marketing management
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Marketingmanagement
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Social web
20
Customer satisfaction
19
Marketing
19
Service quality
19
Online retailing
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Online-Handel
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Advertising effects
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Dienstleistungsqualität
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Economic growth
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Emotion
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Kundenzufriedenheit
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Retail trade
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Wein
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Wirtschaftswachstum
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Thaichon, Park
11
Quach, Sara
8
Septianto, Felix
8
Bandyopadhyay, Argho
4
Nallaperuma, Kaushalya
4
Hamelin, Nicolas
3
Lee, Richard
3
Bellman, Steven
2
Cohen, Justin
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Khan, Huda
2
Lang, Bodo
2
Lockshin, Lawrence S.
2
Saeed, Muhammad Rashid
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Yang, Song
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Abraham, Christopher
1
Al-Shihabi, Sameh
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Behl, Abhishek
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Cheng, Anni
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Chiew, Tung Moi
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Driver, Nicholas
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El Moujahid, Othmane
1
Japutra, Arnold
1
Jayawardena, Nirma Sadamali
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Levin, Elizabeth
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Lipscombe, Joe
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Lobo, Antonio
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Lockshin, Larry
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Mao, Wen
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Shao, Wei
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Taleizadeh, Ata Allah
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Journal of retailing and consumer services
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of business research : JBR
3
Australasian marketing journal
2
International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
Journal of consumer marketing
1
Operational research : an international journal
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ECONIS (ZBW)
18
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1
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
2
Construal level theory in advertising research : A systematic review and directions for future research
Saeed, Muhammad Rashid
;
Khan, Huda
;
Lee, Richard
; …
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015144095
Saved in:
3
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
4
National brands versus store brands : retailer fight against national brands to improve store brands via a dynamic discount pricing strategy
Yahyavi, Dawood
;
Taleizadeh, Ata Allah
;
Thaichon, Park
- In:
Operational research : an international journal
24
(
2024
)
4
,
pp. 1-36
Persistent link: https://www.econbiz.de/10015135751
Saved in:
5
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
Saved in:
6
Emotion and advertising effectiveness : a novel facial expression analysis approach
Hamelin, Nicolas
;
El Moujahid, Othmane
;
Thaichon, Park
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 103-111
Persistent link: https://www.econbiz.de/10011697915
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
Forecasting advertisement effectiveness : neuroscience and data envelopment analysis
Hamelin, Nicolas
;
Al-Shihabi, Sameh
;
Quach, Sara
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10013435331
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