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~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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E-Game-Advertising als Ersatz...
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Advertising effects
Werbung
5,548
Advertising
5,511
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2,710
Consumer behaviour
2,307
Konsumentenverhalten
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Internet marketing
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798
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Experiment
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14
Dahlén, Micael
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Rozendaal, Esther
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Torres, Ivonne M.
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Buijzen, Moniek
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Chan, Kara
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Hudders, Liselot
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Malik, Garima
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Wu, Linwan
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Bellman, Steven
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Boerman, Sophie C.
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ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the review of marketing communications
158
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
114
Journal of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
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Journal of retailing and consumer services
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Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Young consumers : insight and ideas for responsible marketers
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Journal of advertising
24
Journal of current issues and research in advertising
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing research : JMR
24
Journal of global marketing
23
Marketing letters : a journal of research in marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
20
Journal of marketing
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Asia Pacific journal of marketing and logistics
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of marketing research
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Quantitative marketing and economics : QME
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The journal of consumer marketing
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International journal of consumer studies
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Marketing : ZFP ; journal of research and management
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Journal of business ethics : JOBE
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European journal of marketing
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International journal of hospitality management
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Australasian marketing journal
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ECONIS (ZBW)
2,709
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1
The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Nicovich, Stefan G.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10008668115
Saved in:
2
Mitigating the effects of advergames on children : do advertising breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
Saved in:
3
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
4
Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall
;
Schiller, Shu Z.
;
Galletta, Dennis
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
Saved in:
5
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
6
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
7
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
8
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
9
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
10
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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