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Dynamic customer management and the value of one-to-one marketing
Khan, Romana; Lewis, Michael; Singh, Vishal - In: Marketing science 28 (2009) 6, pp. 1063-1079
Persistent link: https://www.econbiz.de/10003909105
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A border strategy analysis of ad source and message tone in senatorial campaigns
Wang, Yanwen; Lewis, Michael; Schweidel, David A. - In: Marketing science 37 (2018) 3, pp. 333-355
Persistent link: https://www.econbiz.de/10011884339
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Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael; Whitler, Kimberly A.; Hoegg, Jo Andrea - In: Journal of retailing 89 (2013) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
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Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen; Lewis, Michael; Singh, Vishal - In: Journal of marketing 85 (2021) 3, pp. 150-167
Persistent link: https://www.econbiz.de/10012522225