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~subject:"Advertising effects"
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Advertising effects
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Nelson, Michelle R.
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Journal of advertising : official publication of the American Academy of Advertising
4
Journal of current issues and research in advertising : JCIRA
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Advertising theory
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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
17
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From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising
Zhang, Jing
;
Mao, En
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 155-164
Persistent link: https://www.econbiz.de/10011448927
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2
The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X-consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008665416
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3
Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Gilal, Naeem Gul
;
Zhang, Jing
;
Gilal, Faheem Gul
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 160-180
Persistent link: https://www.econbiz.de/10012298766
Saved in:
4
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
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5
Cultural values reflected in Chinese advertisements : self-construal and persuasion implications
Zhang, Jing
-
2004
Persistent link: https://www.econbiz.de/10003946487
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6
The hidden persuaders : then and now
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003708187
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7
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
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8
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
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9
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
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10
Product, personality or prose? : testing functional matching effects in advertising persuasion
Paek, Hye-jin
;
Choi, Hojoon
;
Nelson, Michelle R.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 11-26
Persistent link: https://www.econbiz.de/10008822605
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