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Advertising effects
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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3
The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.
;
Smith, Robert W.
;
Walker Reczek, Rebecca
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
Saved in:
4
Promoting Pi day : consumer response to special day-themed sales promotions
Zane, Daniel M.
;
Walker Reczek, Rebecca
;
Haws, Kelly L.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 652-663
Persistent link: https://www.econbiz.de/10013426626
Saved in:
5
Cross-media consumption : insights from Super Bowl advertising
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 17-31
Persistent link: https://www.econbiz.de/10012288960
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