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~subject:"Advertising effects"
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Advertising effects
Advertising
31
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Stafford, Marla Royne
23
Fox, Alexa K.
5
Pounders, Kathrynn
4
Kowalczyk, Christine M.
3
Deitz, George
2
Deitz, George D.
2
Lee, Seungae
2
Levy, Marian
2
Martinez, Jennifer
2
Myers, Susan D.
2
Oakley, Jared
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Cheng, Hong
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Chu, Shu-Chuan
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Coleman, Joshua T.
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Deng, Tao
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Gilbert, Jonathan Ross
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Huang, Jianping
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Lee, Young Woo
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Lee, Younghwa
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Myers, Susan W.
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Peasley, Michael C.
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Journal of advertising research
4
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Green advertising and the reluctant consumer
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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1
Mobile promotional communication and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
2
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
Saved in:
3
Programme-ad congruence : integrating advertising and entertainment
Myers, Susan D.
;
Stafford, Marla Royne
;
Deitz, George
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 61-90
Persistent link: https://www.econbiz.de/10010256886
Saved in:
4
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
5
Are products more real on reality shows? : an exploratory study of product placement in reality television programming
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 248-266
Persistent link: https://www.econbiz.de/10009671475
Saved in:
6
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
7
Violence is in the ads, too : should television advertisements be rated?
Stafford, Marla Royne
;
Fox, Alexa K.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 151-160)
.
2015
Persistent link: https://www.econbiz.de/10010498511
Saved in:
8
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
9
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
10
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
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