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Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276