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~subject:"Advertising effects"
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Advertising effects
Advertising
19
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14
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13
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10
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8
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8
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Weinberger, Marc G.
13
Gulas, Charles S.
8
Spotts, Harlan E.
5
Weinberger, Michelle F.
4
Swani, Kunal
3
Assaf, A. Georges
1
Lepkowska-White, Elzbieta
1
McKeage, Kim
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International journal of advertising : the review of marketing communications
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Advertising and violence : concepts and perspectives
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
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ECONIS (ZBW)
15
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
3
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
4
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
5
Web site references in print advertising : an analysis of calls to action
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
9
(
2010
)
3/4
,
pp. 151-163
Persistent link: https://www.econbiz.de/10008825708
Saved in:
6
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
7
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
8
It's just a joke violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
Saved in:
9
Fifty Shades of sex and violence : scenes of advertising to come?
Reichert, Tom
;
Weinberger, Marc G.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 77-93)
.
2015
Persistent link: https://www.econbiz.de/10010498563
Saved in:
10
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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