Narrow search
Showing 1 - 8 of 8
Cover Image
Generating a visceral response : the effects of visceral cues in weight loss advertising
Amos, Clinton; Spears, Nancy - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 25-38
Persistent link: https://www.econbiz.de/10008665421
Cover Image
Does consumer scepticism negate the effects of visceral cues in weight loss advertising?
Amos, Clinton; Grau, Stacy Landreth - In: International journal of advertising : the quarterly … 30 (2011) 4, pp. 693-719
Persistent link: https://www.econbiz.de/10009349591
Cover Image
Investigating the effects of political correctness in social marketing messaging
Guzman, Francisco; Alvarado-Karste, Diego; Ahmad, Fayez; … - In: European journal of marketing 58 (2024) 11, pp. 2473-2507
Persistent link: https://www.econbiz.de/10015198429
Cover Image
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.; Strutton, David - In: Journal of advertising research 53 (2013) 4, pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Cover Image
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Cover Image
Can vague brand slogans promote desirable consumer responses?
Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Cover Image
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Cover Image
Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082