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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
71
Konsumentenverhalten
66
China
48
Advertising
22
Lieferantenmanagement
17
Supplier relationship management
17
Cultural identity
15
Kulturelle Identität
15
Marketing
15
Werbung
15
Werbewirkung
14
Social network
13
Soziales Netzwerk
13
Customer satisfaction
12
Beziehungsmarketing
11
Relationship marketing
11
Social Web
11
Social web
11
Brand image
10
Business network
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Unternehmensnetzwerk
10
Asia
9
Brand management
9
Dienstleistungsqualität
9
Lieferkette
9
Markenimage
9
Religion
9
Service quality
9
Supply chain
9
Confidence
8
Distribution channel
8
Einzelhandel
8
Ethics
8
Firm performance
8
International marketing
8
Markenführung
8
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English
14
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Fam, Kim-Shyan
7
Waller, David S.
6
Waller, David
4
Deshpande, Sameer
2
Erdogan, B. Zafer
2
Lanasier, Evi V.
2
Noguti, Valeria
2
Butt, Muhammad Mohsin
1
De Run, Ernest Cyril
1
Fon Sim Ong
1
Goodall, Stephen
1
Grohs, Reinhard
1
Hui Yin Jong
1
Insch, Andrea
1
Józsa, László
1
Krisjanous, Jayne
1
Massey, Graham R.
1
Street, Deborah
1
Viney, Rosalie
1
Wang, Paul
1
Wang, Zehua
1
Yang, Zhilin
1
Zhao, Fei-Li
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Health marketing quarterly
1
International journal of Chinese culture and management : IJCCM
1
Journal of Asia Pacific business
1
Journal of Islamic marketing : JIMA
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Marketing intelligence & planning
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim-Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
2
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
3
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim-Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
4
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
5
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
6
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
7
Best-worst scaling : a new method for advertisement evaluation
Massey, Graham R.
;
Wang, Paul
;
Waller, David S.
; …
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 425-449
Persistent link: https://www.econbiz.de/10011518851
Saved in:
8
Religion and perceptions of the regulation of controversial advertising
Wang, Zehua
;
Deshpande, Sameer
;
Waller, David S.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10011917500
Saved in:
9
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
10
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
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