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Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Cutting edge international research, (pp. 111-125). 2010
Persistent link: https://www.econbiz.de/10003985157
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Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize; Terblanche, Nic S. - In: Journal of business research : JBR 63 (2010) 2, pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van; Terblanche-Smit, Marlize; Pelser, Theuns - In: European business review 35 (2023) 2, pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.; Boshoff, Christo; Human-Van Eck, Debbie - In: International review on public and non-profit marketing 20 (2023) 1, pp. 193-223
Persistent link: https://www.econbiz.de/10014252154