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~subject:"Advertising effects"
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Advertising effects
Werbung
19
Consumer behaviour
17
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17
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17
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17
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16
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16
Advertising
15
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5
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5
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Marketingmanagement
5
USA
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United States
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Werbeplanung
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Rossiter, John R.
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Percy, Larry
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Esch, Franz-Rudolf
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Bellman, Steven
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Danaher, Peter J.
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Donovan, Robert J.
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Franke, George R.
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Huhmann, Bruce A.
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Mothersbaugh, David L.
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International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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"Branding" explanied : defining and measuring brand awareness and brand attitude
Rossiter, John R.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 533-540
Persistent link: https://www.econbiz.de/10010462635
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2
A better advertising planning grid
Rossiter, John R.
;
Percy, Larry
;
Donovan, Robert J.
-
1989
Persistent link: https://www.econbiz.de/10000842603
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3
An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion
Praxmarer-Carus, Sandra
;
Rossiter, John R.
- In:
Cutting edge international research
,
(pp. 141-155)
.
2010
Persistent link: https://www.econbiz.de/10003985168
Saved in:
4
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
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5
How the roles of advertising merely appear to have changed
Rossiter, John R.
;
Percy, Larry
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 391-398
Persistent link: https://www.econbiz.de/10009789458
Saved in:
6
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
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7
Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.
;
Franke, George R.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
Saved in:
8
Special section: Executional elements in advertising
Rossiter, John R.
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 829-881
Persistent link: https://www.econbiz.de/10009552465
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9
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
10
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
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