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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Children
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Personality psychology
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Persönlichkeitspsychologie
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Hogg, Margaret K.
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Davis, Teresa
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Marshall, David
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Petersen, Alan R.
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Schneider, Tanja
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : MM
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SAGE library in business and management
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ECONIS (ZBW)
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Advertising and consumption
Hogg, Margaret K.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10008669072
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2
Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Gkiouzepas, Lampros
;
Hogg, Margaret K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10009009157
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3
From overt provider to invisible presence : discursive shifts in advertising portrayals of the father in Good Housekeeping, 1950 - 2010
Marshall, David
;
Davis, Teresa
;
Hogg, Margaret K.
; …
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1654-1679
Persistent link: https://www.econbiz.de/10010466423
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