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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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China
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Customer satisfaction
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Zhao, Ping
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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ECONIS (ZBW)
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Enhancing memorability : do remaining duration prompts affect advertising recall?
Yu, Ruifeng
;
Chan, Alan H. S.
;
Zhao, Ping
;
Gao, Yang
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 861-876
Persistent link: https://www.econbiz.de/10009674959
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2
From brain variations to individual differences in the color-flavor incongruency effect : a combined virtual reality and resting-state fMRI study
Huang, Jianping
;
Zhao, Ping
;
Wan, Xiaoang
- In:
Journal of business research : JBR
123
(
2021
),
pp. 604-612
Persistent link: https://www.econbiz.de/10012435367
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