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An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Myers, Susan D.; Deitz, George D.; Huhmann, Bruce A.; … - In: Journal of business research : JBR 111 (2020), pp. 176-186
Persistent link: https://www.econbiz.de/10012237793
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Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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A resource-matching based view of sponsorship information processing
Deitz, George D.; Myers, Susan Wesson; Markley, Melissa - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.; Donavan, D. Todd; Deitz, George D.; … - In: Journal of business research : JBR 109 (2020), pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
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Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.; Nakhata, Chinintorn; Deitz, George D. - In: International journal of advertising : the review of … 38 (2019) 3, pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
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Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.; Myers, Susan W.; Stafford, Marla Royne - In: Psychology & marketing 29 (2012) 4, pp. 226-239
Persistent link: https://www.econbiz.de/10009534089