Narrow search
Showing 1 - 7 of 7
Cover Image
False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
Cover Image
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.; Wang, Yong Jian; Sheng, Hong; … - In: The journal of consumer marketing 34 (2017) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Cover Image
Brand recall in the advergaming environment : a cross-country comparison
Hernandez, Monica D.; Minor, Michael; Suh, Jaebeom; … - In: Advertising, promotion, and new media, (pp. 298-319). 2015
Persistent link: https://www.econbiz.de/10011708756
Cover Image
A model of flow experience as determinant of positive attitudes toward online advergames
Hernandez, Monica D. - In: Journal of promotion management : JPM 17 (2011) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10009316326
Cover Image
Signals of global advertising appeals in emerging markets
Oyedele, Adesegun; Minor, Michael; Ghanem, Salma - In: International marketing review 26 (2009) 4/5, pp. 521-541
Persistent link: https://www.econbiz.de/10009523092
Cover Image
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Cover Image
Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale
Saran, Anshu; Cruthirds, Kevin W.; Kalliny, Morris; … - In: International journal of electronic marketing and … 2 (2008/09) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10003781037