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Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine; Argo, Jennifer J.; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 40 (2013/14), pp. 240-255
Persistent link: https://www.econbiz.de/10009777130
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Dissociative versus associative responses to social identity threat : the role of consumer self-construal
White, Katherine; Argo, Jennifer J.; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 704-719
Persistent link: https://www.econbiz.de/10009686809
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The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah; Dolansky, Eric; Mantonakis, Antonia; … - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
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The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk; Dunn, Lea - In: Journal of the Academy of Marketing Science 51 (2023) 3, pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
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Meet the parents : a parents' perspective on product placement in children's films
Hudson, Simon; Hudson, David; Peloza, John - In: Journal of business ethics : JOBE 80 (2008) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10003732252