Narrow search
Showing 1 - 4 of 4
Cover Image
Peer-to-peer media opportunities
Austin, Caroline Graham; Zinkhan, George M.; Song, Ji Hee - In: The Sage handbook of advertising, (pp. 349-365). 2007
Persistent link: https://www.econbiz.de/10003570554
Cover Image
Multitasking and location-based advertising : effects of perceived intrusiveness, location proximity, and product durability on avoidance
Choi, Boreum; Choi, Uiju; Song, Ji Hee - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1385-1401
Persistent link: https://www.econbiz.de/10012802313
Cover Image
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung; Lee, Sungkyu; Lee, Jong-Ho; Taylor, … - In: International journal of advertising : the review of … 39 (2020) 6, pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Cover Image
Retail spectacles and brand meaning : insights from a brand museum case study
Hollenbeck, Candice R.; Peters, Cara; Zinkhan, George M. - In: Journal of retailing 84 (2008) 3, pp. 334-353
Persistent link: https://www.econbiz.de/10003782199