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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall

Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10015194212

Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals

Lee, Younghwa; Bakpayev, Marat; Yoon, Sukki; Kim, Kacy K. - In: Journal of consumer marketing 40 (2023) 6, pp. 702-711

Persistent link: https://www.econbiz.de/10014332329

Consumer attitude formation from eWOM : interplay between cognition and affect

Kim, Jinsoo - In: International journal of internet marketing and … 11 (2017) 4, pp. 330-354

Persistent link: https://www.econbiz.de/10011859084

Cognitive principles and persuasiveness of social anti-drug advertising

Kulikova, Ėlla Germanovna; Brusenskaja, Ljudmila … - In: European research studies 21 (2018) 1, pp. 206-218

Persistent link: https://www.econbiz.de/10012238711

Effects of influencer marketing on Instagram

Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2

Persistent link: https://www.econbiz.de/10012108679

Publicity about athlete endorsers affects responses to ads via motivational activation

Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112

Persistent link: https://www.econbiz.de/10013346950

Give me the facts or make me feel : how to effectively persuade consumers to act on a collective goal

Jin, Liyin; Wang, Yajin; Zhang, Ying - In: Journal of marketing 87 (2023) 5, pp. 776-792

Persistent link: https://www.econbiz.de/10014325448

How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers

Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730

Persistent link: https://www.econbiz.de/10013176901

Temperature and emotions : effects of physical temperature on responses to emotional advertising

Bruno, Pascal; Melnyk, Valentyna; Völckner, Franziska - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 302-320

Persistent link: https://www.econbiz.de/10011672003

A Model of the Cognitive and Emotional Processing of Rhetorical Works in Advertising

Huhmann, Bruce A. - 2018

This book chapter develops an extensive model of the processing of rhetorical works (i.e., figurative language and visual rhetoric). The model synthesizes two theories - experimental aesthetics, which has explained the processing of creative works (e.g., art, geometric shapes, music, and product...

Persistent link: https://www.econbiz.de/10014223886